Is Marketing on Social Media Worth It?

When we first begin working with a new client, we are often asked about social media marketing. If you’re wondering how you can use social media to market your business, you’re not alone. We put together the most frequently asked questions about social media marketing so you don’t have to wait to get your questions answered and decide how you believe best to market your business. 

1. Do social media posts turn into website visits? What percentage?

Social media posts are responsible for about 16% of website visits, but that’s just the average. In fact, social media tends to favor certain types of businesses more than others. For example, “Fashion & Beauty sites can expect an average of 11.58% of traffic from social, yet Health & Medical will only get 1.08%,” according to LinkedIn. This is most likely influenced by what is trending on social media and what people are searching for. Don’t lose hope if your company falls into the lower end of the percentage, especially if you offer a B2B service or something not inherently ‘glamorous’ that you interpret as translating well to social media. Just look at Able IT Pros! Having a strong social presence puts you in direct contact with customers, lets you tell your story and builds an online community. Plus, by researching what is trending and applying it to your social media posts, you can still appeal to audiences and grow your visitors. 

2. Does social media advertising turn into website visits? What percentage?

About 25% of people who see a social media ad visit the business’ website and around 14-17% of those viewers become customers. While quality, organic (non-paid) content is always the most important part of social media, social marketing has become a somewhat pay-to-play game. By boosting posts or creating ads, you’re able to expand not only the number of people who see your posts but also target the RIGHT people to see your posts. For example, this could include folks in a certain geographic area, people with certain interests – even people with similar traits to your existing audience or people who have visited your site before.

3. How many users see posts/advertisements? 

That depends on how much you’re willing to spend and how well you’re able to narrow down your targeted audience. Generally speaking, social media platforms vary in how much they show ads to their users. According to Digital Information World, “As an estimate, an average user sees one ad for every five posts, so the ratio is usually 1:5. However, Facebook, Instagram, and Twitter are quite notoriously famous by increasing this ratio up to 4:10, which means that they can show four ads for every ten posts.” Facebook and Instagram are your best chance at reaching the most users—about 21.2% of Facebook posts are advertised and about 20.6% of Instagram posts are advertised – that’s the highest percentage for any of the social media platforms. For reference, the percentage of advertised posts on LinkedIn is 19.6%, Twitter is 14.2%, and TikTok is only 2.4%.

4. How many businesses use the different platforms? 

In this age of technology, almost every business in America uses social media (we’re not kidding). Around 92% of businesses use social media now. The percentage has grown steadily over the years and the last 8% will most likely join social media within the next decade. The most popular social media platforms that these companies use are Facebook and Instagram—about 90% of them use Facebook and about 79% use Instagram. 

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When it comes to social media, there is a lot to consider, but there’s no doubt that it’s a necessity for any company. We hope this guide answers some of the questions you might have about social media marketing. We are eager to answer any further questions that you may have or discuss the ways Able IT Pros can bridge the gaps in your business’s social media marketing. You can reach us at any time via our contact page, found at www.ableitpros.com/contact.