Google Advertising for Beginners

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Google Advertising for Beginners

Last month we created a complete guide to advertising on Facebook. While it is important to advertise on social media, Google can help you reach people who might not use social media. Google is used by millions of people each day and is the go-to website when looking for products or services. Just like Facebook and other social media platforms, it offers paid advertising. This blog will demonstrate how you can create your first Google ad.

Create Your Google Ads Account

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The first step to advertising on Google is setting up your Ads account. According to SpyFu, this is how you can get started:

  1. Click on “Start Now.”
  2. Type in your business name.
  3. Type in your email address.
  4. Connect your Google Ads account to your website.
  5. Set up your country, time zone, and currency.

Choose Your Keywords

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After you’ve created your Google Ads account, the next step is to choose keywords for your ad. These keywords are very important because it would be difficult for people to find your ad without them. According to SpyFu, here is how you can choose your keywords:

  1. Enter keywords that would help people find your ad.
  2. The keywords are phrases that people type into Google, so choose ones
    that you think people will most likely search for and are relevant to your
    business.
  3. Choose broad, exact, and long-tail keywords.
    ● Broad – Broad keywords allow your ad to match the widest
    range of keyword searches possible and are still related to
    your keyword.
    ● Exact – Exact keywords allow your ad only to appear when
    someone searches for this exact keyword.
    ● Long-tail – Long-tail keywords consist of three to five or more
    words and are more specific than others. They
    usually get less traffic but have a higher conversion rate.

Write a Strong Ad

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Along with keywords, the headline and body of your ad are also important. The keywords help people find your ad, but the headline and body grab their attention and get them to click on your ad. According to SpyFu, this is how you can write a strong ad copy:

  1. Create a headline.
    ● Headlines can be up to 25 words.
    ● Your headline should grab people’s attention and be clear. Most
    people only read the headline unless it grabs their attention, so
    your goal is to get them to want to read the next line and click on
    your ad.
  2. Write the body of your ad.
    ● The body of your ad can only be two lines long (with 35 characters
    each).
    ● This is your chance to get people to click on your ad and possibly
    get a sale, so make sure the body is clear about your business.
  3. Create a display URL for your website.
    ● You can create a unique URL with marketing keywords so people
    will be more likely to click on your ad.

Adjust Default Settings

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After you’ve chosen your keywords and written your ad copy, make sure you adjust your ad’s default settings before finishing it. According to SpyFu, here are all of the settings you can adjust to make your ad the best it can be:

  1. Don’t get the combo deal when you set up your ad because the display
    setting will go through almost your entire budget.
  2. When you select a search network, turn on “All features.”
  3. Turn on any extensions you believe would be beneficial to your business,
    such as allowing your ad to appear on mobile devices, giving customers
    the option to leave reviews, having the option to include additional
    information in your ad, put details from your website into your ad, and site
    links extensions.
  4. Use the schedule setting to reach people at the right time.
  5. If you want to run multiple ads at the same time, use the ad delivery/ad
    rotation option.
  6. Take advantage of dynamic search ads (Google Ads will find content from
    your landing pages to match a customer’s search).
  7. Use responsive search ads to give Google the flexibility to come up with
    different combinations of possible headlines and descriptions for your ad.
  8. If you have location-based products or services, choose “people in my
    targeted location” in “Location Settings (Advanced).”
  9. You can also choose from campaign URL options to have the flexibility of
    adding tracking codes to your URLs.

Track Your Ad’s Data and Make Improvements When Needed

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Once you’re completely finished with setting up your ad, you can keep track of its data and budget. The first month will be trial and error, but after a while you will figure out what you need to do to reach the most amount of customers. According to SpyFu, this is how you can track your ad’s data and make any necessary adjustments:

  1. Plan to spend more in the first 2-4 weeks to start gaining as many ad
    clicks as possible. When you first start using Google Ads, Google is
    tracking your ad to see how well it’s doing and how far it should push it up
    in search results. By spending more in the first few weeks, you will have
    more chances to get more clicks, which will make Google push your ad up
    more in the search results and you will get even more ad clicks.
  2. Once you have enough data, analyze which keywords are being searched
    the most and eliminate any keywords that aren’t bringing you ad clicks.
  3. Use as many long-tail keywords as possible to appeal to customers who
    are looking for your specific product.
  4. If your keywords are being searched often and work for your competitors,
    consider changing your ad copy. Review what works well for your
    competitors and update your ad copy with a stronger, clearer call to action.