Best Digital Marketing Products for Your Business
In order to have a successful business, you have to market your products and show customers how your business can improve their lives. With the social media platforms we have today, it’s easier than ever to tell your story to prospective customers. You have the opportunity to reach people from all over the world when you build your presence online. There are digital marketing tools that can help you utilize social media platforms in the most efficient way, and create posts that will grab customers’ attention.
Sprout Social is mostly used for social media management, but has other features as well, such as messaging and analytics. It’s one of the best social media management tools because it can help you organize all of your content in one place. Sprout has a content calendar feature where you can schedule and publish all of your posts across multiple platforms. This makes it easier for you to publish your content at times where viewers are most active on social media and you don’t have to worry about accidentally posting the same thing twice. Along with scheduling your posts, Sprout analyzes your content and helps you know exactly what posts attract the most views. The platform also has a smart inbox so you can see all of your social media messages. We’re also fans of Hootsuite and Later! There are lots of social media scheduling tools out there, so do some research into what platform and which plan is best for your organization.
Loomly is another social media management tool, but might be a better option for smaller businesses. It allows you to easily collaborate with your employees to brainstorm, work on your social media posts, and schedule when you want to post them. Just like Sprout Social, Loomly has a content calendar, but it’s a little bit easier to navigate for users who don’t have that much experience with social media management. It also tells you what is trending on various social media platforms so you know what to make your posts about.
SendGrid is a tool that helps you market your business by email. It offers a wide range of email marketing services, such as flexible design options, in-depth deliverability, and performance analytics. SendGrid allows you to create designs via visual, coding, drag-and-drop editing, or a combination of all of them. With its performance analytics, it will show you what designs and content in your emails grab the most customers’ attention.
Ahrefs is a SEO (search engine optimization) tool that determines which keywords are best to use on your website and social media posts to market your business. The platform allows you to check a website’s top keywords that attract the most viewers and estimates how much traffic a competitor gets for certain keywords. It can also show you which content on your website is attracting the most customers and give you sources of backlinks.
Google AdWords and Google Analytics
Google AdWords is also a SEO tool, but it helps you advertise your business specifically on Google. Millions of people around the world use Google’s search engine so this is a great way to get more customers’ attention. The Google Keyword Planner is a part of Google AdWords, which allows you to research which keywords are best to include in your ads, website, and other content. You have to pay for each click you get, but you can set budget caps and it’s worth it to advertise on a huge platform like Google. Google Analytics is a free tool that you can use to analyze who is visiting your website, how much time they’re spending on each page, and where they’re located. It’s not exactly a marketing tool, but you can use it along with Google AdWords and the other marketing products on this list to reach the most customers.