Every Technology That Small Businesses and Non-Profit Organizations Must Have
In the world we’re living now, technology is a must have for anybody. But if you have a small business or non-profit organization to run, it’s even more essential. A lot of people find businesses and organizations online nowadays. If you don’t have an online presence, it will make it a lot harder for people to find you and that means reaching less customers. Not only does technology drastically help with marketing, it can also help your business or organization run more smoothly and more efficiently. These are the top five technologies that any business or non-profit owner should take advantage of.
1. Customer Relationship Manager (CRM)
The customer relationship manager is a technology used to improve relationships and grow your business. It can help manage all of your company’s interactions and relationships with customers, including potential customers. The CRM system helps with contact management, agent productivity, sales management, and so much more. There are many different CRM softwares, so you can choose which one is the best for your company and is the greatest value for your money.
Salesforce, Zoho, and Insightly are some of the top CRM softwares. All of them are simple and easy to use which is very helpful if you are starting to learn more about technology. They are all full-featured, but Insightly is less expensive compared to the others. Insightly also has advanced features like integrated project management and powerful integration with email, Google Apps, and Office 365. Each of these programs have free trials, so you can decide on which one would be most beneficial to your company.
2. Social Media
Social media has become one of the biggest marketing and communication tools for businesses. It has the ability to reach many people very quickly and connect with potential customers or get feedback from regular customers. It’s one of the best ways to engage with customers and fully engaged customers usually have a more emotional attachment with a business. About 63 percent of small businesses believe that social media helps to find and maintain more loyal customers.
According to Bain and Company, “businesses that engage with customer service requests via social media earn 20-40 percent more revenue per customer.” The most popular social media platforms that businesses use are Facebook, Instagram, and Twitter. If you utilize all of them, you can reach twice as many customers and establish a brand that people trust. Social media might seem complex at first, but after some practice it’s easy to learn.
This is probably the most important one of all, but surprisingly, many small businesses don’t have their own website. Websites are one of the other most powerful marketing tools besides social media and can reach potential customers that might not use social media. If a business doesn’t have a website, they could potentially lose customers because they either won’t be able to find the business or they’ll think it’s not a trustworthy company. Most of the time when someone finds out about a business they want to check it out to make sure it’s legit and without a website they can go to, they might think the company is fake.
Some small businesses or non-profit organizations might not have a website because they might think it’s too hard to set up. But there are many tutorials and website builders that you can find to help you. Some of the most recommended website builders are Squarespace, Wix, Webflow, and WordPress. You can try all of them for free and decide which one has the best features to help grow your business.
4. Accounting System and Payment Processing
Accounting systems help businesses manage their expenses and revenue. Without it, it can be very hard to keep track of what you’re making and if you’re making more than you’re spending. A lot of businesses use Quickbooks since it’s so easy to set up and maintain. There are other accounting systems as well, such as SAP Business One or Sage Accpac, which have more customization options and have integration with other systems. Depending on the size and needs of your company, you can choose which one is best for you.
How customers can pay for your products is also a very important part of managing your business and gaining revenue. If customers can’t pay in a way that’s convenient for them, they might go somewhere else and you could lose money. A lot of people don’t pay with cash anymore, so make sure you have a way they can pay with a credit card.
There are programs like credit card terminal and online payment gateway that you can get for customers to be able to pay with. Online payment is another great option to
have. There are secure online payment gateways such as PayPal, Securepay.com and more.
5. Location-based Tools
Location-based tools can be used to help customers find your business easier. These tools will let local customers know your business is in their area and will give them directions to where you are. It’s important to localize your web presence, so you can reach as many people as possible.
Some of the most popular location tools are Yellow Pages, Yelp and Citysearch. To use these platforms, you have to enter your address, business type, contact information and the products and services you offer. If you use this tool and the other technologies mentioned in this article, your small business or non-profit organization will continue to grow and be more successful than it ever has before.